Andy from Sony had to go to all the artist gigs and took a car full to see this band that were very quickly getting very popular. Looking back they did fill the Oasis, Ocean Colour Scene buying crowd well. The first single did not sell at all but then came Tattva and K and they took off.
I noticed in the bar before Kula Shaker came onstage that all the background music was from the Sony / Epic stable (Manics, Headswim) . Cynical – me? I pointed this out to Andy and he said “what do you expect”. Maybe working in my dream job in a record store was killing my love for new music?
Kula Shaker put on a good show and the event was very full. They fell from grace very quickly but back in ’96 seemed quite an important band. However you could not give away copies of their 2nd album, I think that says it all. They had the look and handled the spotlight well. In the right place at the right time maybe – they never topped Tattva which I think is their only track that stands the test of time. The brief buzz was almost deserved…
Rate 7 out of 10.